At Rayakriti, accessible from www.rayakriti.com, the privacy of our visitors and customers is a top priority. This Privacy Policy document outlines the types of personal information that is collected and recorded by Rayakriti and how we utilize it in compliance with the Information Technology Act, 2000, and the Digital Personal Data Protection Act (DPDPA), 2023 of India.
1. Information We Collect
When you visit our website or make a purchase, we collect certain information to provide and improve our services:
- Order Information: When you make a purchase or attempt to make a purchase through the site, we collect your name, billing address, shipping address, email address, and phone number.
- Account Information: If you create an account, we store your username, password, and order history.
- Device & Browsing Information: We automatically collect certain information about your device, including your IP address, web browser, time zone, and some of the cookies installed on your device.
2. How We Use Your Information
We use the collected information for the following business purposes:
- Fulfillment: To process and fulfill your orders, arrange for shipping within India, and provide you with invoices and order confirmations.
- Communication: To communicate with you regarding your order status, customer support inquiries, or return requests.
- Screening: To screen our orders for potential risk or fraud.
- Marketing (With Consent): To send you email newsletters containing updates, new arrivals, and promotional offers. (See Section 5 for opt-out details).
3. Third-Party Services & Data Sharing
We share your personal information with trusted third parties only to help us operate our business and fulfill your orders:
- E-commerce Platform: Our store is built on WooCommerce, which manages our cart and checkout systems.
- Payment Processing (Razorpay): We use Razorpay to process payments safely. We do not store your credit card, debit card, or UPI details on our servers. Razorpay processes your payment information according to their own strict security standards and privacy policies.
- Logistics & Shipping: We share your name, shipping address, and phone number with our courier partners (e.g., Shiprocket, Delhivery, BlueDart) solely to deliver your order.
- Analytics & Advertising: We use Google Analytics to understand how customers navigate our site, and the Facebook Pixel to measure the effectiveness of our advertising and deliver relevant ads to you on social media platforms.
4. Cookies and Tracking Technologies
Rayakriti uses cookies to enhance your shopping experience:
- Essential Cookies: Required by the website to keep track of your cart contents and secure your login session.
- Analytics & Marketing Cookies: Placed by Google Analytics and Facebook Pixel to track page views, interactions, and ad performance. You can disable non-essential cookies through your browser settings, though this may impact some site features.
5. Email Marketing & Communications
If you have subscribed to our newsletter or opted in during checkout, we may occasionally send you emails about new jewelry collections and store updates. You retain the right to withdraw your consent at any time. You can opt out of these communications by clicking the “Unsubscribe” link found at the bottom of any marketing email we send you, or by contacting us directly.
6. Data Retention
When you place an order through Rayakriti, we will maintain your Order Information for our records unless and until you ask us to delete this information. We are required by Indian law to retain certain financial and transaction records for taxation and accounting purposes for a minimum period (typically 7 to 8 years).
7. Security
We take reasonable precautions and follow industry best practices to ensure your personal information is not inappropriately lost, misused, accessed, disclosed, altered, or destroyed. Our website uses SSL encryption to secure data transmitted during checkout.